In Initiative specializes in marketing, market analyses and research to deliver strategic and tactical recommendations, planning and implementation for the commercialization of life science products. We are the only health care consulting firm in Canada specializing in senior living and senior’s health.

We are the de-facto Canadian market leader in developing and successfully implementing comprehensive, evidence-based best practice disease management programs in the long-term care and senior community sectors.

Our Client Pledge

• Customized to meet your organizational needs
• Traditional and innovative approaches to achieving success
• Activities that revolve around building clinical solutions to address complex healthcare issues